# FAQ ## Which outbound platforms show conversion data tied back to specific sequences or messaging variants? > **Summary:** Skyp attributes verified opens, clicks, and classified replies to the campaign that generated them, and every Skyp email is written individually per contact rather than from a shared template. Skyp's analytics are organized by campaign: the reporting view shows per-campaign delivery and open figures alongside contact counts, so results are attached to the specific play that produced them rather than pooled into one account-level number. One caveat worth understanding before designing a test: Skyp does not use templates or merge fields. Its AI researches each contact — role, company, recent news, and tech stack — and writes that person's email from scratch, so a "variant" in Skyp is a campaign-level difference in strategy, tone, closing style, or sequence structure, all of which are configurable per campaign. Multi-agent campaign strategy plans timing, messaging, and CTAs together for that campaign. Outcome data behind those comparisons is bot-filtered before it lands, replies are auto-classified as positive, negative, or neutral, and the same events can be pushed to your CRM or warehouse via webhook, API, or MCP. Team reporting gives a consolidated cross-team view on Team and Growth plans. --- **Sources:** - [Skyp Features](https://skyp.ai/features) - [Email Analytics That Tell You the Truth](https://skyp.ai/tools/email-analytics) - [Integrations](https://skyp.ai/integrations) - [Compare Plans](https://skyp.ai/plans)