Understanding Your Analytics in Skyp

A guide to Skyp's analytics — campaign metrics, the Inbox, clicked links tracking, website visits, and what each number means.

Written by Alexander Shartsis
June 9, 2026

Table of contents

• Campaign metrics
• Clicked links
• Inbox and reply tracking
• Website visits
• How visit attribution works
• Weekly metrics

Skyp gives you several views into how your campaigns are performing — from high-level campaign metrics to individual link clicks and website visits. Here's a guide to what's available and where to find it.

Campaign metrics

On the Campaigns page, each campaign shows key performance numbers at a glance:

• Engaged — The broadest measure of email interaction. Includes opens, clicks, and any other signal that a contact interacted with the email. This is more reliable than "opens" alone since some email clients don't load tracking pixels.

• Opens — Tracked when a contact loads the email's tracking pixel (where available).

• Clicks — Tracked when a contact clicks a link in your email. Clicking the number takes you to the Clicked Links page filtered to that campaign.

• Replies — Responses received, broken down by sentiment (positive, neutral, negative, out of office).

• Bounces — Emails that couldn't be delivered. Clicking the number takes you to the Inbox filtered to bounced sequences.

• Progress — The sending progress bar shows how many messages have been sent out of the total expected for the campaign. The total is calculated as number of contacts × number of email steps in the campaign sequence. This gives you an accurate at-a-glance view of how far along a campaign is, even before all individual emails have been generated and queued.

Metrics are shown at both the campaign level (across all sequences in the campaign) and message level (per individual email). You can toggle between these views on the analytics page.

Clicked links

The Clicked Links page ( Analytics → Clicked Links in the sidebar) shows every link click from every campaign in one place.

You can:

• See which links are getting the most clicks across your campaigns
• Filter by campaign or contact
• Click into any row to see a detail panel with individual click events and timestamps
• Export click data as a CSV using the download option in the menu

The table is grouped by sequence (the email conversation with each contact) so you can see click patterns per recipient.

Inbox and reply tracking

The Inbox ( Analytics → Inbox) shows all replies and email activity from your campaigns, grouped by sequence (one conversation per contact).

Each reply is automatically classified by sentiment:

• Positive — Interest, questions, meeting requests
• Neutral — Informational, unclear intent
• Negative — Unsubscribe requests, not interested
• Out of office — Auto-replies for away messages

You can reply directly to any thread from the Inbox panel. Skyp also offers AI-generated reply suggestions — click the AI reply button to get a draft response based on the conversation context.

Website visits

The Visits page ( Analytics → Visits) shows website traffic data correlated with your campaign activity — helping you understand whether outreach is driving prospects to your site.

How visit attribution works

Skyp uses two methods to attribute a website visit to a campaign:

• Direct — The visitor clicked a tracked link in one of your campaign emails and then landed on your site. This is the highest-confidence attribution signal.
• IP Match — The visitor's IP address matches an IP address associated with an email open or link click from your campaign. This captures visits from contacts who navigated to your site separately after engaging with your email, rather than clicking directly through.

Both attribution types are shown on the Visits page so you can see exactly how each visit was linked back to your outreach.

This feature requires the Skyp website tracking script to be installed on your site. Contact support if you need help setting this up.

Weekly metrics

Skyp aligns weekly metrics to the previous calendar week (Monday–Sunday). This gives you a stable, consistent view of performance over time rather than a rolling 7-day window that shifts daily.

Metrics shown include opens, clicks, replies, bounces, and sentiment breakdowns for each completed week.