# Creating Effective Email Campaigns Using Skyp

Learn how to set up a campaign in 5 minutes. The example is a targeted campaign for conference speakers—from CSV import and CTAs to timing, tone, and context.

Written by Alexander Shartsis  
May 13, 2026

## Table of contents

1. [Why the example of targeting conference speakers?](https://support.skyp.ai/en/articles/12869645-creating-effective-email-campaigns-using-skyp#h_d9dd983e4a)  
2. [Create a new campaign](https://support.skyp.ai/en/articles/12869645-creating-effective-email-campaigns-using-skyp#h_fe320dd312)  
3. [Define the campaign goal and use case](https://support.skyp.ai/en/articles/12869645-creating-effective-email-campaigns-using-skyp#h_b620218593)  
4. [Set up your Calls to Action (CTAs)](https://support.skyp.ai/en/articles/12869645-creating-effective-email-campaigns-using-skyp#h_69cc867886)  
    - Example CTA: Book a meeting  
    - Example CTA: Meet up for coffee (no link)  
    - How Skyp assigns CTAs across your sequence  
5. [Add your conference speaker contacts](https://support.skyp.ai/en/articles/12869645-creating-effective-email-campaigns-using-skyp#h_5da011365d)  
6. [Configure campaign settings (length, timing, tone)](https://support.skyp.ai/en/articles/12869645-creating-effective-email-campaigns-using-skyp#h_0e1fde7fe2)  
    - Sequence structure  
    - Email length  
    - Tone and closing style  
7. [Use additional context to personalize](https://support.skyp.ai/en/articles/12869645-creating-effective-email-campaigns-using-skyp#h_363a6dfdac)  
8. [Review and edit the sequences](https://support.skyp.ai/en/articles/12869645-creating-effective-email-campaigns-using-skyp#h_71c6f66aea)  
9. [Choose your sending account and schedule](https://support.skyp.ai/en/articles/12869645-creating-effective-email-campaigns-using-skyp#h_ece6d9ead6)  
10. [Decide on email tracking](https://support.skyp.ai/en/articles/12869645-creating-effective-email-campaigns-using-skyp#h_6646f8374e)  
11. [Launch the campaign](https://support.skyp.ai/en/articles/12869645-creating-effective-email-campaigns-using-skyp#h_ec6ded8c13)

## Why the example of targeting conference speakers?

Conference speakers are:

- Highly visible in your industry  
- Usually open to networking around events  
- Great candidates for partnerships, deals, and future collaborations  
- Easy to find on the conference website

Skyp makes it easy to turn a scraped speaker list into a focused, respectful, and effective outbound sequence.

## 1. Create a new campaign

1. In Skyp, click **New campaign**.
2. **Name your campaign** with something meaningful, like:
   - "SaaS Summit 2025 – Speaker Outreach"

The campaign name is **for your reference only**. It's not used by the AI, so pick whatever helps you recognize it later.

## 2. Define the campaign goal and use case

Set the mental frame for the AI by describing what you're trying to do in the **Goal** field. For example:

- Reach out to speakers from an upcoming conference
- Invite them to:
    - Meet for coffee or a quick chat at the event
    - Attend your session if you're speaking

If you'd like a starting point, click the **"Need inspiration?"** section below the Goal field to expand a set of pre-made templates. Templates are especially useful if you're not sure how to structure your outreach.

## 3. Set up your Calls to Action (CTAs)

CTAs tell Skyp what you want people to actually do.

### Example CTA: Book a meeting

1. Add a CTA like **"Book a meeting"**.
2. Use a **Calendly link** (or similar) as the URL.

Best practice: create a **conference-specific Calendly link** so:
- The scheduling is aligned to the **conference time zone**

### Example CTA: Meet up for coffee (no link)

You can also create a CTA like:
- **"Meet up for coffee"**

If you leave the **URL blank**, Skyp will:
- Write an email that makes sense in plain language
- Use wording like "Let me know if you'd like to meet up for coffee"

Use a mix of link-based and reply-based CTAs depending on how you prefer to handle responses.

### How Skyp assigns CTAs across your sequence

When you add multiple CTAs, Skyp's AI automatically picks the **best-fit CTA for each email step**. Here's what to expect:

- **First email** — Skyp automatically assigns a no-URL (plain text) CTA to your opening email when one is available.
- **Follow-up emails** — For steps 2 and beyond, the AI selects the most contextually appropriate CTA based on that email's strategic focus.

## 4. Add your conference speaker contacts

You'll typically start from a list of speakers scraped from the conference site.

1. Prepare a **CSV** with at least:
   - Name
   - Email
   - Any other useful fields (company, talk title, etc.)
2. In the campaign, choose **Upload CSV** and select your file.
3. Map the CSV columns to Skyp fields.

There's effectively **no hard limit** to how many people you can include in a campaign.

## 5. Configure campaign settings (length, timing, tone)

For conference speakers, it's usually a short, time-bound sequence.

### Sequence structure

For a conference happening in a few weeks, you might:
- Send **a small number of emails** (e.g. 2–4)
- Focus on **at least one good touch** to every speaker before the event

### Email length

Speakers are busy. Keep the emails:
- **Short**
- Focused on the **event itself**

### Tone and closing style

For speakers, a good guideline is:
- Use a **soft closing style**:
   - No aggressive pushes
   - Light, respectful asks
   - Clear you understand they're in-demand

## 6. Use additional context to personalize

Skyp can incorporate **additional context** about each speaker.

## 7. Review and edit the sequences

Once Skyp generates the sequences:
- You **don't** need to read every single email if your list is large.

## 8. Choose your sending account and schedule

Next, choose **how and when** the emails are sent.

## 9. Decide on email tracking

Skyp gives you the option to enable **email tracking** (opens/clicks).

## 10. Launch the campaign

Once everything looks good:
1. Click **Launch**.  
2. Skyp will send the campaign according to your schedule, respecting all the context you've configured.