Creating Effective Email Campaigns Using Skyp

Learn how to set up a campaign in 5 minutes. The example is a targeted campaign for conference speakers—from CSV import and CTAs to timing, tone, and context.

Written by Alexander Shartsis
May 13, 2026

Table of contents

1. Why the example of targeting conference speakers?
2. Create a new campaign
3. Define the campaign goal and use case
4. Set up your Calls to Action (CTAs)
   • Example CTA: Book a meeting
   • Example CTA: Meet up for coffee (no link)
   • How Skyp assigns CTAs across your sequence
5. Add your conference speaker contacts
6. Configure campaign settings (length, timing, tone)
   • Sequence structure
   • Email length
   • Tone and closing style
7. Use additional context to personalize
8. Review and edit the sequences
9. Choose your sending account and schedule
10. Decide on email tracking
11. Launch the campaign

Why the example of targeting conference speakers?

Conference speakers are:

• Highly visible in your industry
• Usually open to networking around events
• Great candidates for partnerships, deals, and future collaborations
• Easy to find on the conference website

Skyp makes it easy to turn a scraped speaker list into a focused, respectful, and effective outbound sequence.

1. Create a new campaign

1. In Skyp, click New campaign.
2. Name your campaign with something meaningful, like:
   • "SaaS Summit 2025 – Speaker Outreach"

The campaign name is for your reference only. It's not used by the AI, so pick whatever helps you recognize it later.

2. Define the campaign goal and use case

Set the mental frame for the AI by describing what you're trying to do in the Goal field. For example:

• Reach out to speakers from an upcoming conference
• Invite them to:
  • Meet for coffee or a quick chat at the event
  • Attend your session if you're speaking

If you'd like a starting point, click the "Need inspiration?" section below the Goal field to expand a set of pre-made templates. Templates are especially useful if you're not sure how to structure your outreach.

3. Set up your Calls to Action (CTAs)

CTAs tell Skyp what you want people to actually do.

Example CTA: Book a meeting

1. Add a CTA like "Book a meeting".
2. Use a Calendly link (or similar) as the URL.

Best practice: create a conference-specific Calendly link so:

• The scheduling is aligned to the conference time zone

Example CTA: Meet up for coffee (no link)

You can also create a CTA like:

• "Meet up for coffee"

If you leave the URL blank, Skyp will:

• Write an email that makes sense in plain language
• Use wording like "Let me know if you'd like to meet up for coffee"

Use a mix of link-based and reply-based CTAs depending on how you prefer to handle responses.

How Skyp assigns CTAs across your sequence

When you add multiple CTAs, Skyp's AI automatically picks the best-fit CTA for each email step. Here's what to expect:

• First email — Skyp automatically assigns a no-URL (plain text) CTA to your opening email when one is available.
• Follow-up emails — For steps 2 and beyond, the AI selects the most contextually appropriate CTA based on that email's strategic focus.

4. Add your conference speaker contacts

You'll typically start from a list of speakers scraped from the conference site.

1. Prepare a CSV with at least:
   • Name
   • Email
   • Any other useful fields (company, talk title, etc.)
2. In the campaign, choose Upload CSV and select your file.
3. Map the CSV columns to Skyp fields.

There's effectively no hard limit to how many people you can include in a campaign.

5. Configure campaign settings (length, timing, tone)

For conference speakers, it's usually a short, time-bound sequence.

Sequence structure

For a conference happening in a few weeks, you might:

• Send a small number of emails (e.g. 2–4)
• Focus on at least one good touch to every speaker before the event

Email length

Speakers are busy. Keep the emails:

• Short
• Focused on the event itself

Tone and closing style

For speakers, a good guideline is:

• Use a soft closing style:
  • No aggressive pushes
  • Light, respectful asks
  • Clear you understand they're in-demand

6. Use additional context to personalize

Skyp can incorporate additional context about each speaker.

7. Review and edit the sequences

Once Skyp generates the sequences:

• You don't need to read every single email if your list is large.

8. Choose your sending account and schedule

Next, choose how and when the emails are sent.

9. Decide on email tracking

Skyp gives you the option to enable email tracking (opens/clicks).

10. Launch the campaign

Once everything looks good:

1. Click Launch.
2. Skyp will send the campaign according to your schedule, respecting all the context you've configured.