# Syft Data Integration Overview

Find warm visitors on your website or socials and engage with them using Skyp

Written by Alexander Shartsis  
November 19, 2025

## What does the Skyp + Syft Data integration do?

The Skyp integration with Syft Data automatically adds identified website visitors to your Skyp contact list. When Syft Data identifies a visitor on your website, it can instantly send their enriched profile information to Skyp, creating a new contact or updating an existing one with the latest data.

## Key Benefits

✅ **Capture More Leads** - Don't wait for visitors to fill out forms. Capture high-intent prospects the moment they visit your site.

✅ **Rich Contact Data** - Get detailed information including job title, company, location, social profiles, and more—automatically added to each contact.

✅ **Smart Campaign Routing** - Send visitors directly into specific email campaigns based on their behavior, like viewing your pricing page multiple times.

✅ **Real-Time Sync** - Contacts are added to Skyp instantly when Syft Data identifies them, so you can follow up while they're still engaged.

✅ **Better Personalization** - Use the enrichment data (company size, role, location) to personalize your outreach and increase response rates.

## How to set it up

How to connect Skyp and Syft Data for automated outreach to website visitors

## How It Works

1. **Syft Data tracks your website visitors** and identifies them based on their digital footprint

2. **When a visitor matches your criteria** (e.g., views pricing page, high purchase intent), Syft Data triggers a Motion

3. **The Motion sends visitor data to Skyp** via a secure webhook connection

4. **Skyp automatically creates or updates the contact** with all the enriched information

5. **Optionally, the contact is added to a campaign** and your personalized email sequence begins

## What Data Gets Synced?

When Syft Data sends a contact to Skyp, you'll receive:

- **Basic Info**: Name, email, job title, company name
- **Location**: City, state, country
- **Social Profiles**: LinkedIn and Twitter URLs
- **Enrichment Data**: Visitor ID, engagement score, persona classification
- **Intent Signals**: Purchase intent score, high-intent session indicators
- **Behavior Data**: Page views, time on site, pages visited
- **Source Tracking**: UTM parameters, referral source

All this data is stored with the contact in Skyp, so you can use it for segmentation and personalization.

## Next Steps

Ready to get started? Check out our [Quick Start Guide](/content/support/en/articles/12771410-quick-start-guide-connect-syft-data-to-skyp/index.html) to connect Syft Data to Skyp in just a few minutes.

Want to route visitors directly into campaigns? See our guide on [Campaign-Specific Integration](/content/support/en/articles/12789307-adding-visitors-directly-to-campaigns-via-syft-data-integration/index.html).