# The Skyp GTM Newsletter

AI-powered go-to-market insights, cold email strategies, and outreach tactics for B2B sales teams

[Written by Alex Shartsis](https://linkedin.com/in/shartsis)

## Latest Issues

### [Channel partners are the GTM motion nobody wants to own](/content/gtm-newsletter/channel-partners-are-the-gtm-motion-nobody-wants-to-own/index.html)
Partnerships fall into a no-man's-land between sales and marketing, and that's exactly why most orgs underinvest in them.

### [The playbook that worked at your last company is why this one is stalling](/content/gtm-newsletter/the-playbook-that-worked-at-your-last-company-is-why-this-one-is-stalling/index.html)
The tactics that worked at a different ICP, price point, and buying committee don't fail loudly. They just quietly stop converting.

### [Your GTM org chart is fighting your GTM motion](/content/gtm-newsletter/your-gtm-org-chart-is-fighting-your-gtm-motion/index.html)
Pod-based vs. functional structure quietly decides whether experiments ship or die in handoffs.

### [Your Go-To-Market Motion Worked at $1M ARR. It Won't at $10M.](/content/gtm-newsletter/your-go-to-market-motion-worked-at-1m-arr-it-wont-at-10m/index.html)
The GTM motion that got you here is almost never the one that gets you there. Most growth leaders wait too long to redesign it.

### [Moving Upmarket Is Harder Than Your Board Thinks](/content/gtm-newsletter/moving-upmarket-is-harder-than-your-board-thinks/index.html)
Every board wants to move upmarket. Few appreciate that it requires a fundamentally different sales motion, a longer cycle, and a product that wasn't built for enterprise buyers.

### [Your Buyer Has Already Decided Before They Talk to Sales](/content/gtm-newsletter/your-buyer-has-already-decided-before-they-talk-to-sales/index.html)
70% of the B2B purchase decision happens before a prospect ever speaks to a rep.

### [The "No Decision" Loss Is the One Worth Obsessing Over](/content/gtm-newsletter/the-no-decision-loss-is-the-one-worth-obsessing-over/index.html)
Losing to a competitor stings. Losing to inaction is a different kind of failure — one that usually points to a positioning or urgency problem.

### [Your Sales Cycle Is Longer Than It Needs to Be](/content/gtm-newsletter/your-sales-cycle-is-longer-than-it-needs-to-be/index.html)
Long sales cycles aren't an inevitability of complex B2B deals — they're usually a symptom of process gaps and unclear next steps.

### [The Best Growth Leaders Are Students of the Business, Not Just the Channel](/content/gtm-newsletter/the-best-growth-leaders-are-students-of-the-business-not-just-the-channel/index.html)
Channel expertise gets you hired. Business acumen gets you promoted.

## What Readers Say
> “This might be the best, most outrageously useful newsletter yet. We're using it to update our outreach.”  
> Curtis Kadohama · Chief Product Officer  
>  
> “You write the best newsletter in the game.”  
> Akiva Greenfield · Founder, FlowHealth  
>  
> “Super helpful insights! I'll be reworking our messaging right now.”  
> Isaac Babbs · M&A Advisor  
>  
> “I really enjoyed this! No marketing febreeze!”  
> Ken Mariash · CEO  
>  
> “You write the best emails.”  
> Mike Harney · Harney Teas  
>  
> “Super helpful insights! Thanks for sharing Alex.”  
> Florence Ettlin · Co-founder

### Categories
- Cold Email
- Deliverability
- GTM Strategy
- Insights
- Messaging
- Sales Process
- Targeting & ICP

---