The Skyp GTM Newsletter — AI-Powered Go-to-Market Insights | Skyp

The Skyp GTM Newsletter

AI-powered go-to-market insights, cold email strategies, and outreach tactics for B2B sales teams

Written by Alex Shartsis

Latest Issues

Channel partners are the GTM motion nobody wants to own

Partnerships fall into a no-man's-land between sales and marketing, and that's exactly why most orgs underinvest in them.

The playbook that worked at your last company is why this one is stalling

The tactics that worked at a different ICP, price point, and buying committee don't fail loudly. They just quietly stop converting.

Your GTM org chart is fighting your GTM motion

Pod-based vs. functional structure quietly decides whether experiments ship or die in handoffs.

Your Go-To-Market Motion Worked at $1M ARR. It Won't at $10M.

The GTM motion that got you here is almost never the one that gets you there. Most growth leaders wait too long to redesign it.

Moving Upmarket Is Harder Than Your Board Thinks

Every board wants to move upmarket. Few appreciate that it requires a fundamentally different sales motion, a longer cycle, and a product that wasn't built for enterprise buyers.

Your Buyer Has Already Decided Before They Talk to Sales

70% of the B2B purchase decision happens before a prospect ever speaks to a rep.

The "No Decision" Loss Is the One Worth Obsessing Over

Losing to a competitor stings. Losing to inaction is a different kind of failure — one that usually points to a positioning or urgency problem.

Your Sales Cycle Is Longer Than It Needs to Be

Long sales cycles aren't an inevitability of complex B2B deals — they're usually a symptom of process gaps and unclear next steps.

The Best Growth Leaders Are Students of the Business, Not Just the Channel

Channel expertise gets you hired. Business acumen gets you promoted.

What Readers Say

“This might be the best, most outrageously useful newsletter yet. We're using it to update our outreach.”
Curtis Kadohama · Chief Product Officer

“You write the best newsletter in the game.”
Akiva Greenfield · Founder, FlowHealth

“Super helpful insights! I'll be reworking our messaging right now.”
Isaac Babbs · M&A Advisor

“I really enjoyed this! No marketing febreeze!”
Ken Mariash · CEO

“You write the best emails.”
Mike Harney · Harney Teas

“Super helpful insights! Thanks for sharing Alex.”
Florence Ettlin · Co-founder

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